-
1 singing commercial
рекл. = advertising jingle -
2 singing commercial
Реклама: рекламная песня, ролик-песня -
3 commercial
рек. рекламний ролик; рекламна передача; реклама; рекламна вставка; телереклама; радіорекламарекламне повідомлення на радіо, телебаченні, в інтернеті, в кіно тощо, яке оплачується рекламодавцем═════════■═════════across-the-board commercial реклама, яка транслюється щоденно у визначений час протягом тижня; animated commercial рекламний мультфільм; award-winning commercial реклама, відзначена нагородою; blended commercial інтегрований фільм; cast commercial програмно-виконавський ролик; chainbreak commercial ролик, що передається під час паузи між програмами; child-enticing commercial рекламний ролик, що приваблює дітей; class "A" commercial рекламний ролик класу "А"; class "B" commercial рекламний ролик класу "В"; class "C" commercial рекламний ролик класу "С"; combination commercial комбінований ролик; control commercial контрольна реклама; cooperative commercial ролик спільної реклами; corrective commercial ролик виправленої, відкоригованої реклами; drop-in commercial рекламна вставка; expanded commercial розгорнутий рекламний ролик; filmed commercial кіноролик; fixed commercial рекламна передача з точно визначеним часом трансляції • визначена на чіткий час рекламна передача; identification commercial рекламна передача — позивний; inserted commercial рекламна вставка; integrated commercial інтегрований фільм; jingle commercial музична рекламна вставка на кілька куплетів; live commercial студійна рекламна передача; minidrama commercial драматизована рекламна передача; monoaural commercial рекламна передача з монофонічним звучанням; network commercial мережна рекламна передача • рекламна передача загальномережної трансляції; non-air commercial рекламна передача, не призначена для передачі в ефір; open-ended commercial відкритий ролик; pre-emptible commercial рекламна передача умовного розміщення; product commercial товарна реклама; radio commercial радіореклама; repetitive commercial повторна реклама; rough-cut commercial попередньо змонтований ролик • начорно змонтований ролик; seasonal commercial сезонна реклама; singing commercial реклама-пісня • рекламна пісня; spoiler commercial підривна реклама • шкідницька реклама; spot commercial точкова реклама; station break commercial реклама, яка транслюється під час станційної паузи; story-telling commercial реклама-оповідання; straight radio commercial радіореклама, яку читає диктор • радіореклама-монолог • радіореклама з одним виконавцем; taped commercial рекламний ролик на відеострічці • відеоролик; television commercial телевізійний рекламний ролик; test commercial пробний ролик • ролик, який підлягає перевірці; testimonial commercial ролик-рекомендація від поживача • ролик-свідчення; test market commercial ролик для пробного ринку; video commercial відеоролик═════════□═════════commercial audience рекламна аудиторія • рекламна публіка; commercial break рекламна перерва • рекламна пауза; commercial designer сценарист реклами • дизайнер реклами; commercial minute рекламна хвилина; commercial time рекламний час▹▹ advertising¹ -
4 advertising jingle
рекл. рекламный джингл, музыкальный логотип [рекламный ролик\] (короткая, легко запоминающаяся мелодия или песенка, используемая в теле- и радиорекламе)Syn:See: -
5 Sarnoff, David
[br]b. 27 February 1891 Uzlian, Minsk (now in Belarus)d. 12 December 1971 New York City, New York, USA[br]Russian/American engineer who made a major contribution to the commercial development of radio and television.[br]As a Jewish boy in Russia, Sarnoff spent several years preparing to be a Talmudic Scholar, but in 1900 the family emigrated to the USA and settled in Albany, New York. While at public school and at the Pratt Institute in Brooklyn, New York, he helped the family finances by running errands, selling newspapers and singing the liturgy in the synagogue. After a short period as a messenger boy with the Commercial Cable Company, in 1906 he became an office boy with the Marconi Wireless Telegraph Company of America (see G. Marconi). Having bought a telegraph instrument with his first earnings, he taught himself Morse code and was made a junior telegraph operator in 1907. The following year he became a wireless operator at Nantucket Island, then in 1909 he became Manager of the Marconi station at Sea Gate, New York. After two years at sea he returned to a shore job as wireless operator at the world's most powerful station at Wanamaker's store in Manhattan. There, on 14 April 1912, he picked up the distress signals from the sinking iner Titanic, remaining at his post for three days.Rewarded by rapid promotion (Chief Radio Inspector 1913, Contract Manager 1914, Assistant Traffic Manager 1915, Commercial Manager 1917) he proposed the introduction of commercial radio broadcasting, but this received little response. Consequently, in 1919 he took the job of Commercial Manager of the newly formed Radio Corporation of America (RCA), becoming General Manager in 1921, Vice- President in 1922, Executive Vice-President in 1929 and President in 1930. In 1921 he was responsible for the broadcasting of the Dempsey-Carpentier title-fight, as a result of which RCA sold $80 million worth of radio receivers in the following three years. In 1926 he formed the National Broadcasting Company (NBC). Rightly anticipating the development of television, in 1928 he inaugurated an experimental NBC television station and in 1939 demonstrated television at the New York World Fair. Because of his involvement with the provision of radio equipment for the armed services, he was made a lieutenant-colonel in the US Signal Corps Reserves in 1924, a full colonel in 1931 and, while serving as a communications consultant to General Eisenhower during the Second World War, Brigadier General in 1944.With the end of the war, RCA became a major manufacturer of television receivers and then invested greatly in the ultimately successful development of shadowmask tubes and receivers for colour television. Chairman and Chief Executive from 1934, Sarnoff held the former post until his retirement in 1970.[br]Principal Honours and DistinctionsFrench Croix de Chevalier d'honneur 1935, Croix d'Officier 1940, Croix de Commandant 1947. Luxembourg Order of the Oaken Crown 1960. Japanese Order of the Rising Sun 1960. US Legion of Merit 1946. UN Citation 1949. French Union of Inventors Gold Medal 1954.KFSee also: Zworykin, Vladimir Kosma -
6 fish
1) рыба; pl рыбы ( Pisces)2) ловить рыбу3) ловить что-л. в воде•- African tiger fish
- alligator fishes
- American leaf fish
- anomalopid fish
- baby fishes
- Baikal fishes
- bait fish
- banana fish
- banded parrot fish
- barrel fishes
- bathypelagic fish
- berycoid fish
- bigmouth buffalo fish
- black scabbard fish
- black-spottet parrot fish
- blanket fish
- blow-gun fish
- blue-bottle fish
- bony fishes
- bottom-dwelling fish
- brood fishes
- brown fish
- buffalo fishes
- butterfly fish
- cardinal fish
- carp-like fishes
- cartilaginous fishes
- Chinaman fish
- climbing fish
- coarse fish
- combsail velvet fish
- commercial fish
- common pony fish
- concertina fish
- congrogadid fishes
- convict fish
- coral fishes
- crazy fish
- crocodile fishes
- cutlass fish
- cyprinid fishes
- daggertooth fish
- deepsea bigscale fishes
- deepsea fish
- deepwater scorpion fish
- diadromous fish
- dingo fish
- dollar fish
- downstream-migrant fish
- egg-laying fish
- elasmobranch fishes
- electric fishes
- elephant fishes
- elephant-snouted fish
- epaulet fish
- epaulette fish
- fan fish
- fangtooth fish
- feeler fish
- fighting fish
- flag-tailed surgeon fish
- flash-light fishes
- fluvial anadromous fish
- flying fishes
- forceps fish
- four-eyed fish
- fresh-water fish
- full fish
- full-grown fish
- gempylid fishes
- girdled parrot fish
- glassy fishes
- go-home fishes
- grid-eye fishes
- ground fish
- half-moon fishes
- handsaw fishes
- hard-roed fish
- harvest fish
- headlight fish
- hillstream fishes
- humphead fish
- immature fish
- jackass fish
- jackknife fish
- javelin fish
- knight fish
- lancet fishes
- lantern fishes
- lantern-eyed fishes
- larva-like fishs
- leaf fishes
- least mosquito fish
- leopard fish
- little velvet fishes
- live-bearing fish
- lizard fishes
- long-nosed butterfly fish
- loose fish
- luminous fishes
- mandarin fish
- man-of-war fish
- marble fish
- margate fish
- mature fish
- migratory fish
- morid fishes
- mosquito fish
- mullet-like fishes
- multiple spawning fish
- nomeid fishes
- nototheniid fishes
- nuisance fish
- opah-like fishes
- orbicular velvet fishes
- ordinary fish
- paradise fish
- parrot fish
- pearl-eyed fish
- pediculate fishes
- pelagic fish
- penguin fish
- pennant fish
- perch-like fishes
- physoclistic fish
- physostomous fish
- piked dog fish
- pilot fish
- pineapple fishes
- pinecone fishes
- poison fish
- pony fish
- porcupine fish
- porthole fish
- rainbow fishes
- rattail fish
- razor fish
- red Indian fish
- redmouthed buffalo fish
- resident fish
- royal fish
- sabertooth fishes
- sailfin flying fish
- salmon fishes
- salt-water fish
- Samson fish
- sandpaper fishes
- sargassum fish
- sawtail fishes
- scabbard fish
- scarlet parrot fish
- schooling fishes
- scorpion fish
- semi-anadromous fish
- senator fish
- sergeant fish
- serrivomerid fishes
- sickle fish
- singing fish
- smallmouth buffalo fish
- small-winged flying fish
- soft-finned fishes
- spent fish
- spineless jugular fishes
- spiny-finned fishes
- stunted fish
- sucking fishes
- surf fish
- surgeon fish
- sword fish
- tapir fishes
- telescope fishes
- thread-sail fishes
- tiger fish
- tiny fishes
- toadfish-like fishes
- tongue fish
- toothed pony fish
- trash fish
- trichonotid fishes
- trumpet fish
- turkey fish
- unicorn fishes
- velvet fish
- walking fish
- weasel fish
- weever fish
- white fish
- young fishes
- zebra fish
- zoarcid fishes* * *• ловить (что-л.) в воде• рыба• рыбы -
7 sound
I 1.[saʊnd]adjectiveof sound mind — im Vollbesitz seiner geistigen Kräfte
2) (well-founded) vernünftig [Argument, Rat]; klug [Wahl]it makes sound sense — es ist sehr vernünftig
5) (undisturbed) tief, gesund [Schlaf]6) (thorough) gehörig (ugs.) [Niederlage, Tracht Prügel]; gekonnt [Leistung]2. adverbfest, tief [schlafen]II 1. noun1) (Phys.) Schall, der2) (noise) Laut, der; (of wind, sea, car, footsteps, breaking glass or twigs) Geräusch, das; (of voices, laughter, bell) Klang, der3) (Radio, Telev., Cinemat.) Ton, derloss of sound — Tonausfall, der
4) (music) Klang, der6) (fig.): (impression)2. intransitive verbI like the sound of your plan — ich finde, Ihr Plan hört sich gut an
1) (seem) klingenit sounds as if.../like... — es klingt, als.../wie...
it sounds to me from what you have said that... — was du gesagt hast, klingt für mich so, als ob...
that sounds [like] a good idea to me — ich finde, die Idee hört sich gut an
sounds good to me! — klingt gut! (ugs.); gute Idee! (ugs.)
2) (emit sound) [er]tönen3. transitive verb1) (cause to emit sound) ertönen lassensound the trumpet — trompeten; in die Trompete blasen
2) (utter)3) (pronounce) aussprechenPhrasal Verbs:- academic.ru/91872/sound_off">sound offIII noun IV transitive verb1) (Naut.): (fathom) ausloten; sondieren2) (fig.): (test) see sound outPhrasal Verbs:* * *I adjective1) (strong or in good condition: The foundations of the house are not very sound; He's 87, but he's still sound in mind and body.) gesund3) (full; thorough: a sound basic training.) solide5) (having or showing good judgement or good sense: His advice is always very sound.) brauchbar•- soundly- soundness
- sound asleep II 1. noun1) (the impressions transmitted to the brain by the sense of hearing: a barrage of sound; ( also adjective) sound waves.) der Schall; Schall-...2) (something that is, or can be, heard: The sounds were coming from the garage.) das Geräusch3) (the impression created in the mind by a piece of news, a description etc: I didn't like the sound of her hairstyle at all!) der Ton2. verb2) (to signal (something) by making a sound: Sound the alarm!) schlagen3) ((of something heard or read) to make a particular impression; to seem; to appear: Your singing sounded very good; That sounds like a train.) klingen5) (to examine by tapping and listening carefully: She sounded the patient's chest.) abhorchen•- soundless- soundlessly
- sound effects
- soundproof 3. verb(to make (walls, a room etc) soundproof.) schalldicht machenIII verb(to measure the depth of (water etc).) ausloten- sounding- sound out* * *sound1[saʊnd]Plymouth \sound Bucht f von Plymouthsound2[saʊnd]I. nwe heard the \sound of someone climbing the stairs wir hörten, wie jemand die Treppe hinaufgingthere wasn't a \sound to be heard es war nicht das geringste Geräusch zu hörennot a \sound escaped her lips ihre Lippen waren fest versiegeltwe heard the \sound of voices on the terrace wir hörten Stimmen auf der Terrassea knocking \sound Klopfgeräusch ntto make a \sound einen Laut [o Ton] von sich dat gebendon't make a \sound! sei still!speed of \sound Schallgeschwindigkeit fthe \sound of the TV was very loud der Fernseher war sehr lautto turn the \sound down/up den Ton leiser/lauter stellen\sound interference Tonstörung fwho did the \sound on that commercial? wer hat die Musik zu diesem Werbespot geschrieben?the \sound of the eighties der Sound der AchtzigerI don't like the \sound of it das klingt gar nicht gutby [or from] the \sound of it so wie sich das anhörtIII. vi▪ to \sound off herumtönenhe \sounds Canadian er hört sich wie ein Kanadier anI know it \sounds silly but... ich weiß, es klingt albern, aber...it \sounds to me like a case of homesickness für mich klingt das nach Heimwehthey \sound like just the sort of people we're looking for das klingt, als sei das genau die Art von Leuten, nach denen wir suchenit \sounds to me from the rumours that... den Gerüchten nach zu urteilen scheint es fast so, als...that \sounds good [das] klingt gutthat \sounds fun das hört sich nach Spaß anIV. vt1. (produce sound from)to \sound the alarm den Alarm auslösento \sound the bell die Glocke läutento \sound the buzzer den Summer betätigento \sound the [car] horn hupento \sound the gong den Gong schlagento \sound the retreat MIL zum Rückzug blasenthe siren was being \sounded die Sirene ging los2. LING▪ to \sound sth:the ‘b’ in the word ‘plumb’ is not \sounded das ‚b‘ in dem Wort ‚plumb‘ wird nicht ausgesprochensound3[saʊnd]I. adjto be of \sound mind bei klarem Verstand sein\sound advice guter Rat\sound argument schlagendes Argument\sound basis solide [o vernünftige] Basis\sound economy gesunde Wirtschaft\sound investment kluge Investitiona person of \sound judgement ein Mensch m mit einem guten Urteilsvermögen\sound knowledge fundiertes Wissen\sound method wirksame Methodeto have \sound views on sth vernünftige Ansichten über etw akk vertretenenvironmentally \sound umweltfreundlich3. (severe)\sound defeat [or thrashing] schwere Niederlageto give sb a \sound thrashing jdm eine ordentliche Tracht Prügel verpassen\sound sleep tiefer [o fester] Schlafto be a \sound sleeper einen gesunden Schlaf habenII. advto be \sound asleep tief [und fest] schlafensound4[saʊnd]vt NAUT▪ to \sound sth etw [aus]loten* * *I [saʊnd]1. adj (+er)1) (= in good condition) person, animal, tree, constitution, lungs gesund; condition, building, chassis einwandfreito be as sound as a bell —
to be of sound mind (esp Jur) — bei klarem Verstand sein, im Vollbesitz seiner geistigen Kräfte sein (Jur)
the windows were broken, but the frames were sound — die Fensterscheiben waren zerbrochen, aber die Rahmen waren heil
2) (= valid, good, dependable) solide; argument, analysis fundiert, solide; economy, currency stabil; person, goalkeeper verlässlich, in Ordnung pred (inf); idea gesund, vernünftig; basis solide; move vernünftig; advice wertvoll, vernünftigI'm a very sound sleeper — ich schlafe sehr tief or fest, ich habe einen gesunden Schlaf
2. adv (+er)to be sound asleep —
III shall sleep the sounder for it — ich werde nur umso besser schlafen
1. n1) (= noise) Geräusch nt; (LING) Laut m; (PHYS) Schall m; (MUS, of instruments) Klang m; (verbal, TV, RAD, FILM) Ton m; (of band etc) Sound mwithin sound of — in Hörweite (+gen)
would you still recognize the sound of Karin's voice? — würdest du Karins Stimme immer noch erkennen?
not a sound was to be heard —
2)(= impression)
I don't like the sound of it — das klingt gar nicht gutfrom the sound of it he had a hard time —
his remarks had a familiar sound — seine Bemerkungen klangen vertraut
2. vt1)(= produce sound from)
sound your horn — hupen!to sound the alarm — Alarm schlagen; (mechanism) die Alarmanlage auslösen
to sound the "r" in "cover" — das "r" in "cover" aussprechen
his speech sounded a note of warning —
I think we need to sound a note of warning — ich finde, wir sollten eine vorsichtige Warnung aussprechen
2) (= test by tapping MED) abklopfen3. vi1) (= emit sound) erklingen, ertönena gun sounded a long way off — in der Ferne hörte man einen Schuss
2) (= give aural impression) klingen, sich anhörenhe sounds angry —
he sounded depressed on the phone — am Telefon klang er deprimiert
3) (= seem) sich anhörenIIIvt (NAUT)loten, ausloten; (MET) messenIVsounding line — Lot nt, Senkblei nt
n (GEOG)Meerenge f, Sund m* * *sound1 [saʊnd]A adj (adv soundly)1. gesund:sound in mind and body körperlich und geistig gesund;2. gesund, intakt, fehlerfrei, tadellos:sound fruit unverdorbenes Obst3. WIRTSCH gesund, solid(e), stabil (Gesellschaft, Währung etc):sound credit sicherer Kredit;he is sound on sherry umg sein Sherry ist gut4. gesund, vernünftig, gut (Investition, Politik etc)5. gut, brauchbar (Rat etc)6. folgerichtig (Argument etc)7. gut (fundiert), solid(e) (Kenntnisse etc)8. JUR rechtmäßig, begründet, gültig (Titel etc)9. zuverlässig (Freund etc):he is sound er ist in Ordnung10. gut, tüchtig (Stratege etc)11. kräftig, tüchtig, gehörig:sound2 [saʊnd] s1. Sund m, Meerenge f:2. FISCH Fisch-, Schwimmblase fsound3 [saʊnd]A v/t2. TECH den Meeresboden etc erforschenabout, on über akk)B v/i2. auf Grund gehen (Wal)3. fig sondierenC s MED Sonde fsound4 [saʊnd]A s1. a) Schall m, Laut m, Ton m:faster than sound mit Überschallgeschwindigkeit;within sound in Hörweiteb) FILM, TV Ton(technik) m(f)2. Klang(wirkung) m(f), (Beat-, Jazzmusik auch) Sound m3. Ton m, Laut m, Geräusch n:without a sound geräusch-, lautlos4. fig Ton m, Klang m, Tenor m:I don’t like the sound of it die Sache gefällt mir nicht;from the sound of it so, wie es sich anhörte5. LING Laut mB v/i1. (er)schallen, (-)klingen:the bell sounds for the last lap SPORT die letzte Runde wird eingeläutet2. fig klingen:that sounds like an excuse to me das klingt für mich nach Ausredesound off against herziehen über (akk)C v/tsound sb’s praises fig jemandes Lob singen2. äußern:sound a note of warning eine Warnung anklingen lassenthe h in “hono(u)r” is not sounded4. verkünden:sound out Argumente etc abklopfen* * *I 1.[saʊnd]adjective1) (healthy) gesund; intakt [Gebäude, Mauerwerk]; gut [Frucht, Obst, Holz, Boden]2) (well-founded) vernünftig [Argument, Rat]; klug [Wahl]4) (competent, reliable) solide [Spieler]5) (undisturbed) tief, gesund [Schlaf]6) (thorough) gehörig (ugs.) [Niederlage, Tracht Prügel]; gekonnt [Leistung]2. adverbfest, tief [schlafen]II 1. noun1) (Phys.) Schall, der2) (noise) Laut, der; (of wind, sea, car, footsteps, breaking glass or twigs) Geräusch, das; (of voices, laughter, bell) Klang, der3) (Radio, Telev., Cinemat.) Ton, derloss of sound — Tonausfall, der
4) (music) Klang, der6) (fig.): (impression)2. intransitive verbI like the sound of your plan — ich finde, Ihr Plan hört sich gut an
1) (seem) klingenit sounds as if.../like... — es klingt, als.../wie...
it sounds to me from what you have said that... — was du gesagt hast, klingt für mich so, als ob...
that sounds [like] a good idea to me — ich finde, die Idee hört sich gut an
sounds good to me! — klingt gut! (ugs.); gute Idee! (ugs.)
2) (emit sound) [er]tönen3. transitive verb1) (cause to emit sound) ertönen lassensound the trumpet — trompeten; in die Trompete blasen
2) (utter)3) (pronounce) aussprechenPhrasal Verbs:III noun IV transitive verb1) (Naut.): (fathom) ausloten; sondierenPhrasal Verbs:* * *adj.einwandfrei adj.gesund adj.vernünftig adj. n.Klang ¨-e m.Schall -e m.Ton ¨-e m. v.klingen v.(§ p.,pp.: klang, geklungen)tönen v.
См. также в других словарях:
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